The market of consumer goods is characterized by a strategy of mergers and acquisitions, privatization, Greenfield projects, notably by current and new players.
The main and growing issue of the sector is competition with current market leaders - imports of foreign “big brands’” products. The competition within the industry is increasin, which leads to an environment where innovations depreciate faster, whereas investments in marketing and infrastructure become a necessity.
In this segment UNITER Investment company has a broad experience in implementing projects that vary from presenting strategic development ideas in the form of business-plans and financial models to implementing M&A deals.
